Life as an Extreme Sport

The Decline of the Jingle

An interesting article about why advertising jingles are going by the wayside – basically, there’s too much technology. The theory says that when we were kids, you just had the big three television stations to advertise on plus radio, so you could quickly reach saturation point (necessary for a jingle to stick). But now, with satellite radio, internet, a billion TV channels, and so on, it’s a lot harder to saturate the market.

It’s an interesting idea, but I’m not sure I agree with it… If this were the case, wouldn’t culture jamming be horribly ineffective and basically never successful?

The article also talks about why pop songs are being used so much in advertising now, as a way around the jingle – bypassing the saturation and going for an already existing emotional connection.