Is that acceptable? Do two wrongs make a right?

But about the objectification of this commercial, it would be nearly impossible to tell a socially palatable story in 60 seconds.

If Audi wanted to accomplish that it would require telling the START of a story with the commercial, then have the rest of the story be told in a video on Audi’s website.

But it would be one hell of a challenge to get a bunch of old, white, men to shake the mothballs out of their dusty suits long enough to try something new.

This ad doesn’t express the attitude of inferiority or women, it asserts the necessary confidence required to get what one wants, regardless of what it is one wants with the assistance of the product. It’s textbook advertising toward males. It would probably be considered ironic or funny if the very next ad had the gender roles reversed.

Let’s call this what it is, objectification which, in this case, just happens to be the objectification of a woman. Objectification of the human or animal form is in and of itself the core problem here, something that it’s important not to lose sight of.

Really, this commercial is just an extension of the last 60 years of advertising by and toward males: Buy this product and you’ll stand out/have more self confidence/have more sex appeal/achieve more in life/acquire the things you want with more authority. The prom queen just happens to be a thing that driving an Audi gives you the courage to conquer on your own terms. She is, as you assert, property.

It’s just a high class Axe Body Spray commercial, more or less.

Still, you’re better off than those of us with the Canadian feed. The best commercial of our night was about depression.