Life as an Extreme Sport

Socializing Girls Away from STEM

Sometimes, I wonder if the problem with STEM and girls and their interest isn’t that we devalue STEM to girls, but that we devalue girls and their interests. In October 2015, EDF’s Pretty Curious campaign drew a lot of ire from scientists (mostly women), both for the name and for the content of the promotional material. You see, one of the people involved was a cosmetics scientist. I found the outrage over the name to be a bit baffling, because while I admit I really wished to be called pretty when I was a kid, I was called pretty curious all the time (and I suspect those who’ve worked with me can attest this much is still true; I’m insatiably curious about the world). I don’t hear a slur or a gendered put-down in that; instead, I actually hear the kind of language people are encouraged to use when discussing

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