Life as an Extreme Sport

Chobani Learns That HowMatters – and so Does Science

During the last Super Bowl, Chobani debuted an advertisement focusing on their use of natural ingredients and limited preservatives. It was an innocuous, somewhat bland, typically feel-good commercial, emphasizing that how things are made matters. And it probably would have gone largely unnoticed by media critics, science writers, and scientists, save for one wee problem: Chobani extended the thought of the commercial to messages inside yogurt lids. But a commercial is 90 seconds of words and images; a yogurt lid is a lot less space. And in that space, they opted for the fatefully bad phrase: Nature got us to 100 calories, not scientists. #HowMatters. They might as well have painted a bullseye on the label. Since then, Chobani’s social media team mistakenly tried to take the tongue-in-cheek approach, realized it was backfiring even further, apologized, explained they use science, and reassured consumers that the #WordsMatter and they’ve discontinued the

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Food is Complex

Food is complex. That’s really the only conclusion I can draw after reading Francis Lam’s NYTimes article Cuisines Mastered as Acquired Tastes, and the following back and forth Lam had with his friend Eddie Huang over at Gilt Taste, Is it Fair for Chefs to Cook Other Cultures’ Food? Because of paywalls and irritating things like “flaky commute wifi access,” I actually read the second article, Lam and Huang’s back-and-forth, first. This was probably a mistake, since it made me cranky in a sort of ineffable way. I knew I disagreed with the piece, but putting my finger on a single reason why was elusive. Lam’s original NYTimes piece actually addressed some of the things that I think bothered me about the subsequent give-and-take. He did talk about how it’s difficult to start your own restaurant, and that non-immigrants may have a leg up there, not just because they may

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Attempting Goals – Weekly Schedule

The problem (okay, a problem – there are more than one) with parasthesia is it doesn’t give you much warning. One minute, your hands are working fie, and the next minute you’re marveling at your ability to both save the mug and spill iced coffee in your freezer, down front and back of the fridge door, all over the floor, and of course, all over yourself. It’s hot, so at least the shower – although sooner than anticipated – was not unexpected. Anyhow, there was a point there, and I think it went something like this: sometimes, you’re in the middle of living life and something happens to change everything. You either sigh, clean up the mess as best you can, and then go back to living best you can, or you sit in the middle of the kitchen floor and cry over spilled coffee and milk. Both are valid

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Have Your Sleep & Eat It, Too

I have insomnia. (Thus explaining the time this is being posted.) It comes and goes, as insomnia is wont to do, and I’ve apparently been in an upswing period of late. A friend of mine on the other coast, who blogs over at Geek Girls Rule, is also plagued by insomnia, and sometimes I think we trade off on who has to be awake in some sort of cosmic balance. We’re defenders of the night, each taking shifts to maintain vigil over the sleeping world, in case… well, I’m not sure in case of what, being that about the only weapons Mickey and I have are awesome racks and rapier wits, neither of which are likely to save the world from imminent destruction. But, I digress, which is common when I’m tired. If certain dessert-makers have their way, Mickey and I, along with the rest of the Sleep is for

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The Unhealthiest City Has an Unhealthy Attitude

Jamie Oliver took a lot of abuse from locals when filming this show. It was amazing, and sad – people were arguing that they weren’t going to let a poncy Brit come in and tell them they couldn’t eat their good, wholesome, traditional foods. I was following the entire thing as it filmed, both via Jamie’s Twitter account, the tweets of locals expressing their outrage, and other media outlets where locals vented. I think the best thing I heard (with best being very loosely defined) was that Jamie was trying to force British food on people, and take away their all-American cuisine. Newsflash: deep fried food is not all-American, nor is it healthy to eat at every meal. Look, I’m a good gamer geek. I have done pizza for breakfast as much, if not more, than most (especially when I worked in software). But I’m not about to argue that

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