Life as an Extreme Sport

Another Kind of Fake News: Covert Marketing As Academic Research

Fake news and bad reporting (faithless journalism, perhaps) have been in the news pretty extensively since the election, and folks are trying to detangle trust, knowledge, and facts from fake news and click-bait headlines. One topic I haven’t seen addressed much is news around science articles – oh, I see the discussion of click-bait headlines and the flipflops of EGGS GOOD/BAD/WHO KNOWS. But what I don’t see so much of is a discussion of author affiliation. For example, the Washington Post published a Wellness article about choline last week that caught my eye. There were an awful lot of claims being made about this supposed wonder-nutrient we don’t get enough of, and reading the original article seemed like a good idea. So I did. Now, something that might not occur to folks is a normal part of reading academic articles for me: looking at author affiliations and disclosures for conflicts-of-interest.

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