Life as an Extreme Sport

Analyzing Groupon’s Failure

I feel like people are probably expecting a comment on Groupon’s amazingly over the top, tasteless, offensive advertisement shown during the Super Bowl last night. (Why do I feel like people expect this? Well, I’m Buddhist and I am known for being cranky. It’s not really a large leap there…) So, yes, I found that Groupon advertisement to be a masterclass in what not to do. For those who missed the advert, here it is: The copy reads Mountainous Tibet – one of the most beautiful places in the world. This is Timothy Hutton. The people of Tibet are in trouble, their very culture in jeopardy. But they still whip up an amazing fish curry. And since 200 of us bought on we’re getting $30 worth of Tibetan food for just $15 at Himalayan restaurant in Chicago. Let’s get the basics out of the way, first. Tibet is in

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